About us

Culture of the driven, also referred to as COTD is a unisex lifestyle brand focused on people who are working on their life goals, finding their purpose and changing their lives. We love to talk about how we created this brand 'for all the freedom seekers'. 

It's understood that people define success in many different ways, which is why our three main values for this brand are Trust, Growth and Freedom. We want everyone that purchases our products to feel like they embody these values and also feel inspired and moved to take action. Every purchase is a special reminder to us that we've gained another member of the COTD community, with the same mindset and passion we also possess.  

The journey we all take to achieve our goals will not be the same and most of the time it might feel like we're on a rollercoaster but as long we work smart, trust ourselves and the process, strive for growth in all aspects of our lives and gain the freedom we all seek (whatever that looks like to us individually), it will all be worth it in the end.

Welcome to the COTD World!